People no longer simply aspire to be famous. They aspire to be hated. “Authorised media hate figure” is now a valid career. Which brings me to the curious sensation I mentioned at the start. I realized that maybe we need these people. Maybe we’re all so angry and disappointed and bewildered, we need a free bunch of people to look down on and despise: they’re a handy vessel. This is a noble public duty they’re carrying out. They’re our stress balls. Our punchbags. Our ballbags. If it wasn’t for the cast of Geordie Shore, and countless others like them, you’d be killing your neighbours with your bare hands.